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E-commerce 2013 (9th Edition), by Kenneth C. Laudon, Carol Guercio Traver
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This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.
- Sales Rank: #378039 in Books
- Brand: Prentice Hall
- Published on: 2012-11-30
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 10.10" h x 1.30" w x 8.20" l, 3.45 pounds
- Binding: Hardcover
- 912 pages
- Used Book in Good Condition
Most helpful customer reviews
4 of 5 people found the following review helpful.
Great book! Very-Up-to-Date
By Brandon
This is a great text for anyone who is studying E-commerce. Its easy to understand and it provides many examples and case studies for understanding. Chapters are long, but they cover each topic in depth.
2 of 2 people found the following review helpful.
Okay
By AndreyA
Just OKay, not easy to read and took awhile with Youtube help get detailed information on given topic. Expensive for the quality of it.
0 of 0 people found the following review helpful.
Updated and good textbook
By A. Oguz
Comprehensive information supported with latest statistics. I do not know if it is possible to read all the book during a semester, but it is true that each chapter has plenty of things to deliver into your brain.
Only problem I had with this rented book is the wrong binding that made the cover upside down in an opposite direction with content. Content is same and I only have to turn the book and start from back cover.
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