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• Published on: 2005
• Binding: Hardcover

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A child doesn't want to leave the toy store, so he stops and flops. Another bolts across a busy parking lot, turns and smiles at his mom. An eighteen-year-old student bursts into tears when asked to change activities at school. Sound familiar?

These and other common behavior issues in children with Down syndrome can quickly become engrained and may even persist into adulthood. No parent wants that to happen, and thankfully, help is available! Dr. David Stein, a psychologist and Co-Director of the Down Syndrome Program at Boston Children's Hospital, shares his approach to behavior management in this new book for parents.

Supporting Positive Behavior in Children and Teens with Down Syndrome examines how the brain of a person with Down syndrome works, how those differences impact behavior, and why bad behavior should not be viewed as a willful act. Governed by this new awareness, parents are in a better position to change and manage their child's behavior using these guiding principles:

• Be proactive, not reactive
• Be consistent
• Use visual schedules & Social Stories to direct behavior
• Develop a token reward chart
• Keep gut reactions in check
• Teach siblings to ignore bad behavior
• Learn effective disciplinary techniques
• Know when professional help is needed

Some of these parenting concepts are intuitive, others are not, but when they are followed consistently, children and teens with Down syndrome do their best behaviorally and the parent-child relationship remains as positive and loving as it should be.

• Sales Rank: #27235 in Books
• Published on: 2016-07-06
• Original language: English
• Number of items: 1
• Dimensions: 8.90" h x .30" w x 5.80" l, .0 pounds
• Binding: Paperback
• 150 pages

About the Author
Dr. David Stein is a pediatric psychologist and Co-Director of the Down Syndrome Program at Boston Children's Hospital. An Instructor at Harvard Medical School, Dr. Stein specializes in behavior therapy and neuropsychological testing of children with neurodevelopmental disabilities. Dr. Stein speaks nationally and internationally about Down syndrome and behavior management.

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9 of 9 people found the following review helpful.
Perfect advice! Over the last 2 years our son ...
By FancyNancy
Perfect advice! Over the last 2 years our son has started to learn to communicate a bit better, but his behaviors have gotten worse! It's so puzzling and sometimes it seems there is no rhyme or reason. In only 130 pages, this book has put 99% of it into a workable framework for me!
Some of the statements are things I already knew instinctively -- he hits classmates because he is trying to interact with them socially and doesn't know how. Other techniques are new, or explained in a much more practical way - a token economy doesn't have to involve complicated "if/then" schemes.
Now if I can just get the school staff to read this - a professional, specialized therapist who provides good, simple, practical advice and totally backs up much of what I have been saying for months. I'm buying a second copy now to provide as a first day of school gift!
Probably too much if a highlight it and mark with sticky notes. Right?

9 of 9 people found the following review helpful.
Great book to add to your toolbox of strategies!
By P.L.P
This is a great book for several reasons. It gives a spot on description of physical and intellectual traits of a person with Down syndrome. It hits the nail on the head in its stategies of proactive interventions to avoid negative behaviors. Elopement, stop and drop and transitions are some of the items addressed.
Book is not too long and hits on all of the important tools for positive behavior formation.

4 of 5 people found the following review helpful.
The good news is that Dr
By Amazon Customer
Wow! I wish I had this book ten years ago!!! My daughter is 11 now, and we have figured out much about her behaviors/triggers and how to minimize resistance, but it has taken A LOT of hard work (and some headbanging... mostly on the parts of Mom, the case worker and the school behavioralist). The good news is that Dr. Stein validates and confirms just about everything we have learned, have seen and have tried. This book is refreshingly validating, and provides some clues as to the "why" of our daughter's behaviors, as well as assurance that everything we've seen is "typical"---AND that she will outgrow this stuff. It's a quick read, and a great reference for aides and teachers who will be with our daughter at school. School starts next week and I think I'm going to provide an "Executive Summary" for the team.

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Campbell’s Complete Casting Handbook: Metal Casting Processes, Techniques and Design, Second Edition provides an update to the first single-volume guide to cover modern principles and processes in such breadth and depth, while also retaining a clear, practical focus.

The work has a unique viewpoint, interpreting the behavior of castings, and metals as a whole, in terms of their biofilm content, the largely invisible casting defects which control much of the structure and behavior of metals.

This new edition includes new findings, many from John Campbell’s own research, on crack initiation, contact pouring, vortex gates, and the Cosworth Process.

• Delivers the expert advice that engineers need to make successful and profitable casting decisions
• Ideal reference for those interested in solidification, vortex gates, nucleation, biofilm, remelting, and molding
• Follows a logical, two-part structure that covers both casting metallurgy and casting manufacture
• Contains established, must-have information, such as Campbell’s ‘10 Rules’ for successful casting manufacture
• Includes numerous updates and revisions based on recent breakthroughs in the industry

• Sales Rank: #1306106 in Books
• Published on: 2015-09-15
• Original language: English
• Number of items: 1
• Dimensions: 9.40" h x 1.90" w x 7.70" l, 5.15 pounds
• Binding: Hardcover
• 1054 pages

Review

"In this, his latest book, Prof Campbell expands and develops many of the topics that he has previously considered and includes the more conventional casting technology subjects in one complete reference guide. Throughout the book, the emphasis is on casting quality, or the minimisation of defects, and John’s passion for his subject shines through. He takes careful note of the basic science, the physics and maths of how liquids flow, cool and solidify, but does not ‘blind with science’. Indeed his many years of practical problem solving with foundries means that he recognises the many constraints faced by the methods engineer. Given that during the casting process there are so many ways in which the metal quality can be compromised, his aim throughout is for foundries to be able to produce castings of consistent quality at lowest cost. Above all he wants to encourage a considered approach to the design of the running system and to the metal supply system… The ideal book for metallurgists and foundry engineers who design, specify or manufacture metal castings and a ‘must have’ reference guide for every foundry." --Foundry

From the Back Cover

Complete Casting Handbook is the result of a long-awaited update, consolidation and expansion of expert John Campbell’s market-leading casting books into one essential resource for metallurgists and foundry professionals who design, specify or manufacture metal castings.

The first single-volume guide to cover modern principles and processes in such breadth and depth whilst retaining a clear, practical focus, it includes:

• A logical, two-part structure, breaking the contents down into casting metallurgy and casting manufacture
• Established, must-have information, such as Campbell’s ‘10 Rules’ for successful casting manufacture
• New chapters on filling system design, melting, molding, and controlled solidification techniques, plus extended coverage of a new approach to casting metallurgy

Providing in-depth casting knowledge and process know-how, from the noteworthy career of an industry-leading authority, Complete Casting Handbook delivers the expert advice needed to help you make successful and profitable castings.

About the Author
John Campbell OBE is a leading international figure in the castings industry, with over four decades of experience. He is the originator of the Cosworth Casting Process, the pre-eminent production process for automobile cylinder heads and blocks. He is also co-inventor of both the Baxi Casting Process (now owned by Alcoa) developed in the UK, and the newly emerging Alotech Casting Process in the USA. He is Professor Emeritus of Casting Technology at the University of Birmingham, UK.

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This book draws together Dr. Weber'stime-tested growth planning principles and tools flowing from 30 years ofhelping over 200 major firms to achieve more regular, continuous growth ofsales and profits. The book is written in ultra-fast, lively fashion, with70 short, focused chapters including integrated examples, cartoons, anddiagrams to help the reader to more easily understand and immediately apply allconcepts and frameworks presented.

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• Sales Rank: #4395054 in Books
• Published on: 2013-08-01
• Original language: English
• Dimensions: 10.00" h x .99" w x 8.00" l,
• Binding: Paperback
• 420 pages

Review
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From the Author
This book draws together Dr. Weber'stime-tested growth planning principles and tools flowing from 30 years ofhelping over 200 major firms to achieve more regular, continuous growth ofsales and profits. The book is written in ultra-fast, lively fashion, with70 short, focused chapters including integrated examples, cartoons, anddiagrams to help the reader to more easily understand and immediately apply allconcepts and frameworks presented

From the Inside Flap
Growth Juice waswritten to help companies of any size to realize continuous sales and profitgrowth. 

The book is fast moving and easy to read, featuring seventy short,single-concept chapters, accompanied by dozens of cartoons that bring to lifethe principles as they are presented. To build and maintain interest, allconcepts are presented in actual selling scenarios that includes a cast of funcharacters introduced along the way, providing a lively and entertainingstory-line.

All materials presented have been tested countless times through the author'sown growth planning consulting experience with dozens of major firms overseveral decades.

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2 of 2 people found the following review helpful.
Great way to learn sales strategy
By Adam Soisson
Dr. Weber's book is one of the best sales book I've seen. It goes in-depth into the sales process, from the very beginning until the deal is done and beyond. Far from boring, it does this as a fun and inviting story while still giving substantive facts. I never thought I'd actually enjoy learning about sales but this book has totally changed my opinion. The solution-selling approach is the best I've seen, and it shows that although it helps to have charisma and natural selling ability, it is equally or even more important to have a structured selling approach. I can't recommend this book highly enough!

2 of 2 people found the following review helpful.
I am incredibly glad that I purchased this book and will definitely be ...
By Sharon A. Hunter
Growth Juice is a refreshing change to your average text book. The chapters are short and concise to keep your interest. In addition to teaching the reader how to handle any sales situation, there is an interesting story line with characters in the chapters. I have found myself using the techniques I learn from class in interviews and in my job. Sales knowledge will be beneficial in every position. I am incredibly glad that I purchased this book and will definitely be keeping it with me in my job next year.

-- Mary Hunter

0 of 0 people found the following review helpful.
A must read for marketers!
By Amazon Customer
I can think of a better book to give you an understanding of what it takes, not only to sell, but to keep those sales growing. This book is a lot of fun to read as it has a ton of picture, helpful charts, and writing that makes the topics very in-depth but easy to understand. It is evident from this book that Weber knows what he does and has boiled it down to a science. Anyone trying to make it in marketing/sales needs to read this book. Whether you're just starting out or you are trying to move up in your company, Growth Juice will prove to be invaluable; seriously get this book.

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11th Edition

• Sales Rank: #5507605 in Books
• Published on: 2005
• Original language: English
• Binding: Paperback

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Since 1940, Captain America has battled his enemies in the name of American values, and as those values have changed over time, so has Captain America's character. Because the comic book world fosters a close fan-creator dialogue, creators must consider their ever-changing readership. Comic book artists must carefully balance storyline continuity with cultural relevance. Captain America's seventy-year existence spans from World War II through the Cold War to the American War on Terror; beginning as a soldier unopposed to offensive attacks against foreign threats, he later becomes known as a defender whose only weapon is his iconic shield. In this way, Captain America reflects America's need to renegotiate its social contract and reinvent its national myths and cultural identity, all the while telling stories proclaiming an eternal and unchanging spirit of America.

In Captain America, Masculinity, and Violence, Stevens reveals how the comic book hero has evolved to maintain relevance to America's fluctuating ideas of masculinity, patriotism, and violence. Stevens outlines the history of Captain America's adventures and places the unfolding storyline in dialogue with the comic book industry as well as America's varying political culture. Stevens shows that Captain America represents the ultimate American story: permanent enough to survive for nearly seventy years with a history fluid enough to be constantly reinterpreted to meet the needs of an ever-changing culture.

• Sales Rank: #214654 in Books
• Published on: 2015-05-26
• Original language: English
• Number of items: 1
• Dimensions: 9.30" h x 1.05" w x 6.23" l, 1.50 pounds
• Binding: Hardcover
• 416 pages

Review
Captain America, Masculinity, and Violence reveals a shapeshifting mythic character responsive to national perils, creator sensibilities, ownership changes, and passionate fan letters. The deaths, rebirths, and transfigurations of old Cap are presented with outstanding clarity. (John Shelton Lawrence, co-author of The Myth of the American Superhero and Captain America and the Crusade against Evil)

Captain America, Masculinity and Violence is the latest addition to a literature using Captain America as a way into the tightly entangled threads of American identity, righteous violence, and political legitimacy. Stevens is at his strongest when he weaves together character developments with changes at Marvel HQ; his archival work on industry newsletters and fan magazines uncovers fresh insights into the corporate underpinnings of the Marvel Universe. (Jason Dittmer, author of 'Captain America and the Nationalist Superhero)

There hasn't been such a thorough treatment of Captain America done previously and that makes (this work) original. . The survey of previous scholarship in each chapter takes into account major theoretical voices such as Eco and cultural historians like Wright. This work . would be a great resource for students in courses dealing with comic books, popular culture, and/or American history. (Terrence Wandtke, author of The Meaning of Superhero Comics Books)

Stevens provides a chronological character study of one of the most important comics superheroes to have emerged out of the 'Golden Age' of comics. This book employs a compelling political/cultural analysis of the character, as well as an 'industry history' of the series. ... Stevens accomplishes (his) goal in a thoroughly effective way, creating a study that is both profound in its exploration of its topic and engagingly readable. I can think of very few similar studies that match it, and none that are better. (Gary Hoppenstand, Michigan State University)

It's about time for a book like this. Professor Stevens shows how and why Captain America is an icon that can transcend decades of political turmoil and social unrest. Captain America is no political stooge, but rather a living breathing example of cultural change in action as a storytelling device which this volume demonstrates. (Robert G. Weiner, Popular Culture Librarian Texas Tech University and editor of Captain America and the Struggle of the Superhero)

Captain America, Masculinity, and Violence is a fine piece of scholarship on a popular culture creation that requires no apology. It is also, and could and should be read as, an analysis of American history and social development over the past seventy years, with Captain America reflecting and resisting the country that made him-just as all of us Americans do in all our actions, repeatedly 'retconning' ourselves individually and collectively. (Jack David Eller, Anthropology Review Database)

About the Author
J. Richard Stevens is assistant professor in media studies at the University of Colorado Boulder.

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3 of 3 people found the following review helpful.
The Definitive Analysis of Captain America
By John S. Lawrence
I should disclose that I read this book in proof and wrote a blurb on the jacket. My colleague Robert Jewett and I have been thinking and writing about Captain America for several decades. This is the definitive book about the Captain's character and its many mutations, including the last decade in which Cap dropped out of the War on Terror and became a critic of of administration military policy. Stevens has worked from a vast database of comics texts, letters to the editors, and films. If you believe that you understand Captain America fully, you owe it to yourself to read this book and likely feel some embarrassment at what you didn't know. Stevens writes in a very steady, appreciative but critical voice. A model book.

2 of 2 people found the following review helpful.
Insightful and challenging
By Amaran
I began reading this book because my teens are currently hooked on Cap and all the Avengers. I've never been a comic book fan, but I found it very interesting to read about the history of comics and especially how Captain America has evolved over time to reflect cultural values. This book is not light reading for the casually interested, though. I found the research presented to be insightful and challenging. Perhaps if I were more versed in the comic book genre, I would have understood more easily. Overall, though, a very interesting read.

0 of 0 people found the following review helpful.
Popular culture as reflection of societal change
By Earl
Captain America, Masculinity, and Violence by J. Richard Stevens is a comprehensive academic, yet very readable, look at the changing ideas on masculinity and violence as presented through the character of Captain America.

Very well researched and documented, this book takes Captain America through his various changes and looks closely at what they reflect about society's views as well as how it might also help to develop those views. From conservative to progressive, from anonymous to known, Cap's character always offers a view into what constitutes, in each era, a moral type of justice and even patriotism, though in some ways the patriotism becomes tempered with some reality rather than the rose-colored glasses of many types of patriotism.

Whether you're a fan of Captain America or primarily interested in the intersection of popular culture with issues of gender, violence, politics and ethics, this book has something for you.

Reviewed from a copy made available by the publisher via NetGalley.

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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

• Greatness May Get You Nowhere
• Focus Groups Don'ts
• The More You Say, the Less People Hear &
• Seeing the Forest Around the Falling Trees.

• Sales Rank: #1096472 in Books
• Brand: Brand: Grand Central Publishing
• Published on: 2008-01-02
• Formats: Abridged, Audiobook, CD
• Original language: English
• Number of items: 2
• Dimensions: 5.00" h x .50" w x 5.75" l, .24 pounds
• Running time: 180 minutes
• Binding: Audio CD

Features

• Used Book in Good Condition

Amazon.com Review
The transformation from a manufacturing-based economy to one that's all about service has been well documented. Today it's estimated that nearly 75 percent of Americans work in the service sector. Instead of producing tangibles--automobiles, clothes, and tools--more and more of us are in the business of providing intangibles--health care, entertainment, tourism, legal services, and so on. However, according to Harry Beckwith, most of these intangibles are still being marketed like products were 20 years ago.

In Selling the Invisible, Beckwith argues that what consumers are primarily interested in today are not features, but relationships. Even companies who think that they sell only tangible products should rethink their approach to product development and marketing and sales. For example, when a customer buys a Saturn automobile, what they're really buying is not the car, but the way that Saturn does business. Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed. If you're at all involved in marketing or sales, then Selling the Invisible is definitely worth a look.

From Library Journal
"Don't sell the steak. Sell the sizzle." In today's service business, author Beckwith suggests this old marketing adage is likely to guarantee failure. In this timely addition to the management genre, Beckwith summarizes key points about selling services learned from experience with his own advertising and marketing firm and when he worked with Fortune 500 companies. The focus here is on the core of service marketing: improving the service, which no amount of clever marketing can make up for if not accomplished. Other key concepts emphasize listening to the customer, selling the long-term relationship, identifying what a business is really selling, recognizing clues about a business that may be conveyed to customers, focusing on the single most important message about the business, and other practical strategies relevant to any service business. Actor Jeffrey Jones's narration professionally conveys these excellent ideas appropriate for public libraries.?Dale Farris, Groves, Tex.
Copyright 1997 Reed Business Information, Inc.

From Booklist
Advertising professional Beckwith startles and disarms all potential doubting Thomases with one fact--that by the year 2005, 8 out of 10 Americans will be working in a service business. Chapters here are remarkably short; they are intended to convey one point (summarized in one sentence in boldface italics) and are blessedly free of jargon. Hints and tips cover the conventional four Ps of marketing--product, promotion, place, and price--in an irreverent and iconoclastic manner; nothing is sacrosanct. Stories from every corner of life illustrate and drive home messages. In a quandary about pricing? Read the Picasso story to remember, "Don't charge by the hour; charge by the years." About the value of research? Forget questionnaires and focus groups; instead, ask individuals what improvements are needed--not the dreaded "What don't you like?" A very human, much-needed book to savor and be refreshed by. Barbara Jacobs

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63 of 67 people found the following review helpful.
Digestible Insights
By Michael L. Perla
As others have written, this book is not about creating a complex marketing design or plan. What it does offer is quick, a page or so, USA today-like snippets of insightful observations about marketing in general, and service marketing in particular.
As the title indicates, selling and/or marketing an intangible service is a different process than tangible product marketing. As the author writes, most people cannot evaluate the skills of an accountant, or lawyer, or any number of professional services. We often look for tangible proxies that indicate the professional's level of expertise and success (e.g., fancy offices, degrees on the wall, presentation, etc.).
If you read this book in its entirety in one session, you are bound to remember nothing in the sea of facts and tidbits (click on the table of contents link to get a feel for the topic areas). I've found the best way to read the book is to ponder on a few points every night and/or week, while attempting to apply them to a salient situation in your life. Overall, this book has some interesting and useful insights, and is a good read when you have a few minutes to spare.

1 of 1 people found the following review helpful.
THE Marketing Book
By O. Halabieh
As Harvey Mackay notes on the cover "The one book on marketing I'd have if I could have just one. A CLASSIC." This books changes the way we think about marketing: "It begins with an understanding of the distinctive characteristics of services - their invisibility and intangibility - and of the unique nature of service prospects and users - their fear, their limited time, their sometimes illogical ways of making decisions, and their most important drives and needs". Harry then goes on to discuss a number of fundamental topics: surveying and research, planning, positioning and focus, pricing, branding, communicating and selling, nurturing and keeping clients etc.

Below are some excerpts that I found particularly insightful:

a) "Your opportunities for growth often lie outside the confines of your current industry description." - This can be reworded to apply to one's personal career

b) "In most professional services, you are not selling expertise - because your expertise is assumed, and because your prospect cannot intelligently evaluate your expertise anyway. Instead, you are selling a relationship. And in most cases, that is where you need the most work."

c) "First, accept the limitations of planning...Second, don't value planning for its result: the plan...Third, don't plan your future. Plan your people."

d) "Positioning (Al Ries and Jack Trout) says: 1) You must position yourself in your prospect's mind. 2) Your position should be singular: one simple message. 3) Your position must set you apart from your competitors. 4) You must sacrifice. You cannot be all things to all people; you must focus on one thing."

e) "To succeed spectacularly in a service business, you must get all your ducks in a row. Marketing is just one duck. But it is one very big duck."

f) "...And for marketing purposes - for the purpose of attracting and keeping business - a service is only what prospects and clients perceive it to be. So "get better reality": Improve your service quality. But never forget that the prospect and client must perceive that quality."

g) "Services are human. Their successes depend on the relationships of people...But you can spot some patterns in people. The more you can see the patterns and understand people, the more you will succeed - and this book as written with the hope that it will help you do just that."

h) "Nothing beats experience, of course, but reading books about others' experiences comes in a competent second. The risk in learning only from personal experience is that too often, we draw conclusions from too little data - we learn too much from too little. We also tend to credit our company's successes to everything that went into them...And so we keep repeating things that hurt our business."

One of the best features of the book is the way its written and structured. Each area is covered through small stories featuring numerous real-life examples. This makes the book very practical and enjoyable to read. All in all, a great book on Marketing and one that is recommended for anyone. We are all in some aspect a marketer of services.

As a final remark, you can follow the author Harry Beckwith's latest thoughts here: [...]

4 of 4 people found the following review helpful.
Worth the price for 1.5 pages rated below
By S. Hall
It's a good read, but there is a page and half that has had a major impact, showing me where I have a huge blindspot in business and how I stop my own progress. This page and a half is possibly the most important material I've read in a book in several years (for me it applies directly).

The author talks about the Fallacy of Planning in a business setting. He ranks plans in this order:

1. Very Good
2. Good
3. Best
4. Fair
5. Poor

Why is Good ahead of Best? Simple, to arrive at Best takes orders of magnitude more planning than Good. Also, who defines Best? How much time is spent creating the Best plan? Will Best stand the test of time? Can everyone agree on Best? Would Good work just as well as Best in the real world? Is Best satisfying the client's need better than a Good plan?

Choosing the "Best" plan leads to Paralysis by Analysis. Good plans allow for quick action and constant improvement. The most successful people in the world have acted on Good plans that they have refined over time. An actionable plan is more successful than a plan that never leaves the drawing board!

Personally, I've fallen into the Best trap many times. There is no such thing as a "Best" plan. Going forward the "Best" plan will be the "Good" plan that I can put into action and refine over time!

A lightbulb went off in my head when I got this concept. Thank you Harry for this valuable lesson.

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